Lifestyle

Mövenpick Hotel & Residences Kvarner Bay: The Art of Belonging

Miodrag Spahić - Feb 02, 2026

Next year, the Adriatic will welcome a new icon of elegance and ambition. Opening on Croatia’s Kvarner coast, MövenpickHotel & Residences Kvarner Bay stands as a project of superlatives: one of the largest resort developments on the Adriatic, home to one of the most impressive wellness and spa centres in Croatia, and the country’s first Mövenpick branded residence concept. Blending the art of hospitality with the comfort of home, it brings the global lifestyle of branded residences to Croatia’s shores, a new way of living that unites design, service, and belonging.

Conceived as a 365-day destination, Mövenpick Kvarner Bay offers a world within a world: a place where wellness, family, and business coexist naturally, and where every season carries its own rhythm of light, taste, and connection. With its vision and scale, it stands not only as a new address by the sea, but as a catalyst for the evolution of the entire region. A place where the Mediterranean way of living is not merely visited, but lived.

Everything about the way we live has transformed, except for the way we unwind. Given the pace at which our lives have changed, the way we spend our holidays has developed surprisingly little. This is especially true for holiday home ownership, which hasn’t changed much since its expansion in 1950s, when owning a home for leisure became more accessible for the middle classes rather than only being the privilege of the few. In recent years, the idea of a holiday home has evolved. Originating in leading destinations from the United States to Asia, the concept of branded residences has expanded rapidly across the world. Developed in partnership with renowned hotel brands, these private homes are designed, serviced, and managed to the standards of five-star hospitality. Typically located within hotels or resort communities, they offer owners the privacy of their own home alongside full access to the amenities, services, and atmosphere of a luxury hotel. As a natural response to the changing rhythm of modern life, branded residences bridge the stability of real estate with the sophistication and comfort of hospitality, creating a new way to live, travel, and belong. Branded residences have captured the needs of our time, finding a way to fit into our busy schedules and complement a renewed understanding that time itself is the ultimate luxury. With branded residences, a holiday home is not just a property but a lifestyle choice. Following global trends in branded living, this concept now finds its expression on the Adriatic coast. Lifestyle is the central theme of Mövenpick Hotel & Residences Kvarner Bay, Croatia’s most ambitious project of branded residences, developed to combine the quality of Mövenpick hospitality with the essence of seaside living.

Where Lifestyle Leads

Positioned on Croatia’s northern coast near the town of Novi Vinodolski, Mövenpick Hotel & Residences Kvarner Bay brings this new form of living to the Adriatic. Designed as Croatia’s first fully integrated resort combining a premium Mövenpick hotel and 304 branded residences sprad across 35 low-rise buildings. The architecture follows the natural contours of the landscape, framed by olive trees and Mediterranean vegetation, creating a contemporary environment that feels both refined and connected to its surroundings. Set between the Adriatic Sea and Kvarner’s wild, pristine hills, the resort mirrors the region’s distinctive character.

Beyond design, Mövenpick Residences Kvarner Bay introduces a sense of community rarely found in resort developments. The layout encourages connection, where cafés and restaurants open onto shaded promenades, walking paths link the residences to the private beach, and shared spaces invite interaction while preserving privacy. It’s a place where people meet naturally, and where life unfolds at a slower, more deliberate pace. Here, Movenpick’s philosophy of generosity and togetherness becomes tangible. Every detail, from the curated interiors to the resort’s hospitality services, relects the brand’s understanding that modern luxury is deIned not by excess, but by balance, warmth and a sense of belonging.

A Place That Belongs to You

Toughtfully designed architecture gives Mövenpick Hotel & Residences Kvarner Bay its distinct character, a collection of one and two-bedroom residences and select penthouses, each created to capture the light, views, and atmosphere of the Adriatic. Prices start from €338,500, offering a rare opportunity to own a home that blends timeless design with word-class hospitality. Each residence is designed as a private sanctuary, so that from the moment you arrive, the atmosphere invites you to surrender to the Mediterranean pace. The interiors, conceived by the award- winning studio Atellior, feature high quality natural materials, soft tones, and timeless design elements that echo the landscape outside. Bespoke furniture and generous terraces create a seamless bow between indoor comfort and the open rhythm of life by the sea.

Ownership here extends far beyond the walls of a home. Residents have access to exclusive spaces designed to enhance connection and complement their chosen lifestyle. The Owner’s Lounge, an elegant retreat for quiet moments, relaxed evenings at the bar, or lively gatherings with friends; a co-working area for those who blend business with leisure; a playroom for the little ones; a padel court for active days; and firepit terraces overlooking the sea for nights spent under the stars Every detail is curated to make life effortless. The concierge team is available to take care of daily comforts or arrange tailor- made experiences – from exploring Kvarner’s wild landscapes and hidden coves, to organising private dinners with a personal chef or hosting bespoke gatherings among friends. As part of Accor, one of the world’s leading hospitality groups, residence owners have access to a world of privileges. Residence owners will be invited to enroll in the Accor Live Limitless program, through which they will receive Platinum status, granting them VIP recognition and privileges across 5,680 Accor hotels and resorts worldwide.

The Essence of Seaside Living

Beyond the residences, life at Mövenpick Hotel & Residences Kvarner Bay flows effortlessly into a world of hotel comforts designed for every rhythm of the day. Both residents and hotel guests enjoy access to three distinctive pool areas, each with its own atmosphere, calm moments by the chic adults-only pool, joyful family time in the lively pool with splash features, and serene wellness indulgence in the indoor-outdoor Talasso pool at the spa. The 14,000-square-metre wellness and spa centre, one of the largest in Croatia, offers an immersive retreat for body and mind. Here, saunas, a Turkish hammam, and elegant treatment suites are complemented by sol light, soothing scents, and the quiet rhythm of water, creating a space for true renewal and reconnection. A state-of-the-art fitness centre with panoramic views completes the resort’s wellness experience, inviting balance through movement and calm.

Dining at Mövenpick Kvarner Bay celebrates the generosity of the Mediterranean. The all-day restaurant embraces locally sourced ingredients and coastal flavours, while the refined à la carte restaurant takes inspiration from southern Italian classics, pairing authenticity with contemporary style. The Lobby Bar terrace, with its captivating views of the island of Krk, invites guests to linger over morning coffee, an afternoon aperitivo, or an evening cocktail as the horizon turns gold. For families, the resort welcomes every generation. A series of playrooms for different age groups opens spaces for creativity, laughter, and exploration, allowing parents to relax knowing their children are happily discovering their own adventures. Every moment, from a swim beneath the open sky to an evening shared over wine and conversation, relects Mövenpick’s warm and generous spirit, a sense of togetherness shaped by design, comfort, and the easy rhythm of life by the sea.

Effortless Ownership

For those who seek the freedom of owning a home without the weight of its upkeep, Mövenpick Kvarner Bay introduces a refined model of effortless ownership. Branded Residences include an opportunity to participate in an optional rental pool, designed for owners who choose to enjoy their home only occasionally. When not in use, residences can be placed in the hotel’s rental pool, with hotel management handling every aspect, from marketing and reservations to guest relations and maintenance. Operated under a Mövenpick franchise, this ensures the brand’s hallmark standards of care, maintenance, and quality are consistently upheld. When owners return, everything feels just as it should. The residence awaits, perfectly prepared, fresh linen, your preferred home fragrance in the air, and, if desired, the refrigerator stocked with familiar essentials and favourite flavours. It is the quiet luxury of returning somewhere that feels entirely your own, where every detail anticipates your arrival. Designed for modern living, this model offers the best of both worlds, flexibility and freedom, paired with the reassurance that every element of your home is cared for to the highest standard.

Partnership & Vision

Part of Accor, one of the world’s leading hospitality groups with more than 5,680 hotels and resorts across 110 countries, Mövenpick relects the group’s premium vision of contemporary living; generous, balanced, and beautifully human. Known for its heartfelt approach, culinary heritage, and refined simplicity, Mövenpick celebrates the art of making every moment meaningful. The creation of Mövenpick Hotel & Residences Kvarner Bay grew from this same philosophy. Developed in partnership with ECM Partners, an investment firm deeply rooted in Central and Southeastern Europe, the project unites global hospitality excellence with local expertise and long-term vision. Recognising the rare potential of Kvarner, CM Partners strives to redefine both hospitality and real estate in the region, inspired by its pristine nature, cultural heritage, and the essence of the Adriatic still beautifully preserved along this coast. The partnership with Accor and Mövenpick was a natural alignment of values, bringing to life a destination that blends contemporary refnement with the soulful warmth of the Mediterranean.

A New Chapter For Kvarner

Kvarner has always known the art of restoration. Once cherished by Austro-Hungarian aristocracy for its pure air, sea aerosols, and the soft breeze carrying the scent of salt and pine, it remains a place de ned by balance: between land and sea, nature and culture, heritage and renewal.

For sales inquiries:
movenpickresidenceskvarnerbay.com
sales@kvarner-bay.hr
+386 40 335 845