Novak Djokovic has joined the Hublot family in the company of such legendary sportsmen as Pelé, Kylian Mbappé, Usain Bolt and Dustin Johnson! A few days before the start of the US Open, the world’s No. 1 tennis player has opted to become an ambassador for the Swiss luxury watch manufacturer.
Ricardo Guadalupe Hublot CEO
We are particularly honoured to have the great Novak Djokovic join our beautiful Hublot family. He is a player who makes tennis history by being unique, first and different, which is exactly our motto. It’s a great day for Hublot!”
As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends like Pelé or Usain Bolt. With Hublot, we still have so much to win, together!”
No need to introduce Novak Djokovic – his record speaks for itself. The Serbian tennis player has won everything: 85 singles titles on the ATP circuit, including 20 Grand Slams, 5 Masters and 36 Masters 1000 and an Olympic medal. His career propelled him to the top of the ATP rankings more than ten years ago, in July 2011, a position he still holds today… after 337 weeks. He is the only player in the Open era to have won at least twice each Grand Slam tournaments. And the streak is still going strong, as in a few days’ time he will attempt to win his 21st title and thus break the alltime record for Grand Slam victories in the next round of the US Open.
Already a living legend, but still at the top of his game, Novak Djokovic has decided to join the great family of Hublot ambassadors. He shares many similarities with the Swiss watchmaking company Hublot, not the least of which is the relentless pursuit of excellence and performance. This is a great source of pride for the Hublot teams, who welcome the man who proves himself day after day as the greatest tennis player of all time. Game, set and match for “Nole” and Hublot!
Founded in Switzerland in 1980, HUBLOT is defined by its innovation, which began with the highly original combination of gold and rubber. This “Art of Fusion” stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012.
The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth.
Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to “Be First, Different and Unique”, the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).
HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary future: a future which is fused with the key events of our times (FIFA World CupTM, UEFA Champions League, UEFA EUROTM) and the finest ambassadors our era has to offer (Chiara Ferragni, Pelé, Kylian Mbappé, Usain Bolt, Novak Djokovic).
Discover the HUBLOT universe at our network of boutiques located in key cities across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, Singapore, Zurich and at HUBLOT.com