Artistic Jewellery Pirro, the Albanian jewelry brand, unveils Primordial Passion

Artistic Jewellery Pirro, the Albanian jewelry brand, unveils Primordial Passion, a unique timepiece that brings together the exceptional craftmanship of the maison and the heritage of ancient Albanian culture. Art meets innovation in this unique timepiece which is the result of five years of passion and work and that puts Albania on the map of high-end watchmaking.

THE MAISON
Since its inception in 1995, Artistic Jewellry Pirro, founded by Mr. Pirro Ruço, has managed to preserve and promote the rich and ancient Albanian heritage. By encompassing a wide range of works, the maison has taken on this challenge bringing the rich heritage of ancient Albanian jewelry to the present, with dedication and creativity. Every piece crafted by the brand is a valuable artifact, worthy of being passed down through generations, representing an important part of the country’s history and culture. Renowned for exquisite jewellery, medals, coin reliefs, figurines, miniature sculptures, and handmade filigree artwork full of history that are filled with spirit and energy, the brand has built a spiritual bridge between the past and the future. Through tireless work and dedication to quality and authenticity, the brand has become a national symbol of pride and a custodian of ancient Albanian culture.

PRIMORDIAL PASSIONPrimordial Passion is the first timepiece ever created by the maison and represents an artistic achievement, masterfully crafted to represent a perfect symbiosis between advanced innovative techniques and traditional classical aesthetics. Meticulously designed and manufactured in-house, Pirro’s Primordial Passion represents everything Pirro stands for: heritage, artisanal craftsmanship and precision.

“I want to measure time with timeless beauty, by creating artistic and unique watches that transcend functionality to become enduring pieces of art”- Pirro.

This masterpiece, encapsulated under an anti-reflection sapphire crystal dome, is a true technical prowess and has required exceptional expertise.
The watch features twelve Albanian folk dancers to mark the hours. They are all crafted in yellow 18K gold, representing twelve regions, each unique and diverse in their respective regional embroidery, reflected in the micro figurines through hyper-realism. Each figurine has been finely designed and engraved within a micron range of 9-10mm height, preserving the originality of sculptural artwork.

The central fix mechanical movement, resulting from the fruitful cooperation with Agenhor, the Geneva based watchmaker, enables the assembling of this composition. Beneath the black onyx Pirro emblem, four instrumentalists in 18K gold are seated within the black gold eagle sculpture. Another notable characteristic is the bi-color hour hands in black and yellow 18K gold, shaped like eagle claws, indicating the hours and minutes.
The dial is composed of a diverse artistic micro-mosaic in a red-black gradient of Murano glass stones, consisting of 1500 stones in eight different colors and 64 cuts, the smallest measuring only 0.2mm. The gradient and brand texture are adjusted accordingly to their shades to indicate the hours. The fine gold geometric pattern on the dial, confining the micromosaicstones, forms the Pirro brand motif. The back cover reflects the illustrated scene with the folk dancers engraved in micro-relief.

The watchcase, crafted from 18K yellow gold, measures 46.5mm in diameter and 22mm in height, including the sapphire crystal dome. Due to the specific requirements and technical challenges of this complex project, the maisoninvested in the latest high-end Swiss manufacturing technology to craft this exceptional masterpiece. As a result, all the gold components of the watch, including the figurines and the case, have been produced in-house by Pirro.
This meticulous and exceptional work, which required five years of research and development, was achieved thanks to the unparalleled craftsmanship that only Pirro could deliver.

Primordial Passion breathes life into art, history, and tradition through its superb design and high-tech craftsmanship. It is a testament to the love, values, and passion behind every detail. This masterpiece, created in Albania, brings history and tradition to life through excellent design, unique craftsmanship and advanced technology, making it a valuable piece for any collection.

TECHNICAL SPECIFICATIONS:
Case:
– 18k yellow gold
– 18k yellow gold crown
– Sapphire crystal dome with anti-reflective coating
Dial:
– 18k yellow gold
– 16 micro figurines of 9-10mm height in 18k gold
– Micro-mosaic in a red-black gradient of Murano glass stones
– 1500 stones in eight different colors and 64 cuts, the smallest measuring only 0.2mm.
Movement:
– Mechanical Manual-WindinG
– Power Reserve: 50 h, 21600 vph
Hands:
– Bi-color hour and minutes hands in black and yellow 18K gold
Strap:
– Lizard Genuine Leather
– Pin buckle 18K yellow gold
Dimensions:
– 46.5 mm diameter, 22 mm height

Pirro’s Primordial Passion measures time with timeless beauty.

Press Contact:

ARTISTC JEWELLRY PIRRO
Address: Gjin Bue Shpata, P 5/1, 1001 Tirana, Albania.
[email protected]

Instagram: artisticjewellerypirro

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