Hästens Philosophy
Miodrag Spahić - Dec 17, 2021
1 min
Committed to improving people’s quality of life
Hastens has a rich history and tradition running back through six generations-from their roots in 1852 and numerous successes along the way, to Hastens two appointments as the Swedish Royal Court Purveyors. Their Spirit of Excellence is what drives the company forward into the future, which is reflected through the continuous growth in sales and the intensive expansion of stores worldwide. The journey to where they are now is one filled with passion, skill and the pursuit of making the best handcrafted beds in the world. Today, the company is run by the sixth generation of the Ryde family, which is a clear indicator of perseverance and unrivalled quality of Hastens products.
SPIRIT OF EXCELLENCE
The bond that ties all of Hastens together is their Spirit of Excellence, a way of working and thinking that brings clients the best sleep they’ll ever have. Hastens’ mission is to change the way people think about and prioritize sleep so they can enjoy a better quality of life. It is for this reason they have been refining their craft since 1852. It has been a journey involving continuous refinement, whilst staying true to their belief: to create the world’s best bed takes passion, uncompromising dedication, a love of the craftsmanship and nothing but the nest natural materials. Hastens calls it their spirit of excellence. What Hastens offers is a very intangible experience, leading to a special appreciation of their beds and sleep itself. It is their absolute conviction that Hastens provides a lifetime of deepest, healthiest and most powerful sleep to be found. For decades sleep has been undervalued. More and more people are beginning to understand that sleep is the world’s most powerful drug. It’s not just about rest. It’s about enhancing your physical and mental performance in a way that will change your life. People performing in the most competitive of environments, whatever they may be, are appreciating that sleep is a tool for achieving their goals, for fulfilling their dreams and being on top of their game. Hastens knows that nothing can beat the power of perfect natural sleep. There’s no supplementing the marvel that occurs each night to your body, mind and soul.
FULFILLING DREAMS SINCE 1852
For over 160 years Hastens has been running their craft and still to this day is a thriving independent company, driven by their commitment to providing a higher quality of life to the world through sleep. Every bed produced in their factory in Koping, Sweden is tailor-made, with colour and firmness options according to clients’ wishes. What makes Hastens special is that the customer can choose the optimum balance between support and comfort and select mattresses with different levels of firmness in each half of the bed. The wide range of parameters allows for over 20,000 combinations of options. An extensive list of celebrities from the world of business, music and film industry, numerous Royal families and ‘ordinary’ people have chosen Hastens as their mattress supplier, as they have realized that an investment in good, healthy and quality sleep has no alternative. Quality and sustainability go hand in hand. That is why Hastens uses renewable resources and only natural materials. They only use what they consider to be the best natural materials: cotton, slow-grown pine, wool, flax and horsetail hair, sustainably produced and ethically sourced – so that those materials can be given a new life one day. A product that comes from nature wants to return to nature and that’s how it should be.
Wishing to provide its products to Adriatic countries market Hastens has decided to open the first store in this region. The store is located in Budva at a stunning Royal Gardens building in front of the Yacht Marina. Their clients will have possibility to see and test all products from Hastens range. The same as in any of 200+ Hastens stores around the world. Hastens’ distribution company in Montenegro will cover product delivery to the entire region (Slovenia, Croatia, Serbia, Bosnia &Hercegovina, Albania, Kosovo and Macedonia). Hastens offers the special arrangement to hotel industry. There are numerous renowned luxury hotels around the world which are using their beds.
They are delighted to announce their first client, the new upscale boutique Hotel Vissi d’Arte in Budva, that will be opened for summer of 2018. Visit the Hastens store, located at Royal Gardens building, Mediteranska bb, Budva, email them at [email protected] or call +382
